Employee Benefits
Increasing Employee Participation Can Lead to Lower Healthcare Costs
60%
Increase in Benefits Enrollment
50%+
Participation Needed for Better Rates
$0
Cost for Enrollment Platform
Industry
Manufacturing
Employees
65
Entity
Corporation
Ownership
Private
Location
Missouri
Challenge
Low enrollment from a multilingual workforce meant sky-high renewal rates.
This manufacturing client employs a diverse, multilingual workforce. Language barriers and the complexity of health insurance created a lack of trust, leading to low participation. With poor enrollment numbers, the client faced a 2020 benefits renewal with very few options to reduce costs.
65
employees across multiple languages — and without 50%+ enrolled, insurers won’t negotiate better rates.
How to Boost Participation
Unless at least 50% of employees are enrolled in a health plan, it’s difficult to negotiate better rates — especially for small and mid-sized businesses. Better education, multilingual outreach, and proactive communication can dramatically improve enrollment.
Solution
Proactive, multilingual outreach that met employees where they were.
Cornerstone connected the client with a customized enrollment and communications platform designed to reach every employee, regardless of language:
1
Multi-Channel Outreach
Texts, emails, and phone calls reached employees proactively — no more relying on break-room flyers alone.
2
On-Site Spanish Support
Spanish-speaking representatives came on site to explain benefits in person and facilitate enrollment directly.
3
Simplified Enrollment
A digital enrollment platform made sign-up easy, with guided walkthroughs in multiple languages.
Outcome
Higher enrollment, lower costs.
60% Enrollment Increase
The proactive, multilingual approach resulted in a 60% jump in benefits enrollment — with employees appreciating the personalized support.
Lower Premiums
Higher participation made the company more attractive to outside insurance markets, allowing Cornerstone to secure lower rates for both employees and the client.
“
Our employees finally understood their benefits for the first time. Participation jumped, and we got better rates than we thought possible for a company our size.
— Client, Manufacturing Firm
Facing a similar challenge?
Let Cornerstone build a custom solution for your business.